What Happens When Tradition Meets Technology

Hey There,

Over the past 2 years, Anti-Status-Quo became a space to question the way we build.

The stories we told,

The founders we highlighted,

The frameworks we shared — they were all part of this ongoing attempt to find a better way to create value in a world addicted to velocity.

But something shifted, both in the market and in my own work.

At 77Labs, we’ve spent the last few years buying and building what most people overlook: Legacy Businesses: resale, healthcare, finance, security, logistics, industries that quietly move the world.

And the deeper we got, the clearer the pattern became:
Legacy isn’t broken.
It’s just under-optimized.

These businesses aren’t disappearing because they’re outdated, they’re struggling because their systems, tools, and habits haven’t caught up with the pace of the modern market.

And at the same time, founders in the “new economy” are burning out, running faster, automating harder, outsourcing trust to software.

 They have speed, but no structure.
 Legacy has structure, but no speed.

The truth is: we need both.

That’s why Anti-Status-Quo is evolving into The Legacy Playbook.
 It’s not a rebrand — it’s a recalibration.

This next chapter is about bridging the gap between tradition and technology — taking what’s proven to work and upgrading how it operates.

It’s about applying automation, AI, and operational leverage without eroding trust or craftsmanship.

Because after running multiple SaaS companies, I realized you have two choices:

• You can sell software to help businesses modernize.

• Or you can become the business, the one that scales faster and runs leaner because you’ve built technology into its core.

At 77Labs, we chose the latter.

The Legacy Playbook is where we’ll share that journey; frameworks, stories, and playbooks from the intersection of human operators and smart systems.

It’s not about disruption anymore; it’s about endurance.
Not about hacks, but habits that compound.

Each issue will explore what it takes to evolve — as an owner, a builder, or an investor — in an age where the best moat isn’t novelty, it’s execution.

So if you’ve been with me since the Anti-Status-Quo days — thank you.

That energy, that curiosity, that refusal to do things the easy way, that still runs through everything we’ll build here.

We’re just playing a longer game now.
One built on what lasts.

Welcome to The Legacy Playbook.
 Let’s modernize what works and protect what matters.

— Yoela